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KRU announces new broadcast partner


Kenya Rugby Union has announced a partnership with Mediamax Network Limited that sees the media organization become the KRU’s Official Broadcast Partner for the next five years.

The company will take over from Bamba Sports who aired the Kenya Cup and National 7s Circuit for a just a season having signed a five year deal worth 35 Million and growing at 10% per annum.

The new broadcast partners will have exclusive rights to cover KRU’s flagship competitions – The Kenya Cup, Eric Shirley, Rugby Super Series, National Sevens Circuit and the Safari Sevens.

They will also have exclusive rights to fixtures involving the Kenya Simbas, Lionesses and Chipu in
instances where permission has been granted by Rugby Africa and World Rugby.

Ken Ngaruiya, acting Chief Executive Officer of Mediamax said, “Mediamax continues to invest heavily in local sports content as some of the ways of increasing a broad and varied audience both locally and internationally. The matches will not only be broadcasted live on K24TV, Kameme TV but also Milele FM, Kameme FM, Meru FM, Mayian FM, Emoo FM, Msenangu FM (Coast) and the People Daily as well as our digital platform , at the comforts of your homes.”

Commenting on the partnership, KRU Chairman Oduor Gangla said: “The new partnership with Mediamax is a major breakthrough moment for rugby in Kenya.

“As a result of the partnership with a leading Free to Air broadcast house, rugby will now be available to
every household in Kenya through radio and television.”

“KRU Board greatly appreciates the substantial investment by Mediamax into local rugby which is a
strong endorsement of the standing of our game in this particular moment when sports have been
adversely affected by the ravaging effects of the pandemic.”

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