Kenya Rugby League has announced a 10-year commercial and strategic partnership with Homeboyz Entertainment Limited.
The partnership will see the entertainment company handle the Federations commercial and business components in the country relating to the premier league competitions.
HEL will assist KRL Premier League in conducting reviews of commercial operations which include sponsorships, consumer-driven revenue, licensing, event organization, branding, marketing and media.
Speaking during the launch, KRLF chairman Quicks Nyakwaka stated that: “The 10 year’s partnership deal provides stability and sustainable growth that will help KRL PL to develop World-class rugby players who are competitive in all divisions. The strategy is to grow the KRL PL into a fully professional domestic league in future, to attract the players across the world.”
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“We are starting to prepare the 2025 Rugby League World Cup qualifiers and the partnership with HEL fits into the plan for the International Rugby Development for the Nationa Team,” he added.
Homeboyz Rugby C.E.O Mike Rabar on his part said” Our partnership with KRLF is on shared values in the sporting arena and our dream to make sports viable entities that can be self-sustaining by employing working business performance models. For instance, we project KRL Premier League to start generating 100 million per season from 2021 and eventually KRL PL being listed on the Nairobi Securities Exchange.”
Kenya Rugby League Federation is strengthening technical units, in readiness for its league kick-off and maiden international test match against South Africa later in the year.