Kenya 7s players pose for a photo at the Twickenham stadium after winning the London 7s challenge Trophy on 2 June 2018/photo/KRU

Why Brand Kenya cancelled Kenya 7s partnership

Cabinet Secretary for Tourism & Wildlife, Hon. Najib Balala, EGH cancelled the Kenya Rugby Union and Brand Kenya partnership on Thursday 21 June with immediate effect.
According to a statement released on Thursday the cancellation of the partnership is as a result of the  Kenya Rugby Union failing to pay players their allowances as agreed.
This forced the Kenya 7s team to conceal the ‘Make it Kenya’ name on their jerseys during the final round of the HSBC World Sevens series in Paris on 9th and 10th June, something which was termed as an embarrassment to the country.
Here is the statement 
“Brand Kenya entered into a paid partnership with the Kenya Rugby Union on 24th May 2018, where the Kenya National Seven’s men’s team (Shujaa) were appointed as brand ambassadors in exchange for brand Kenya visibility in the Kenya Rugby Union (KRU) and the Kenya National Men’s seven’s team (Shujaa) assets.
Cabinet Secretary for Tourism & Wildlife, Hon. Najib Balala, EGH, has today cancelled this partnership with immediate effect. This is after the Kenya Rugby Union (KRU)breached the partnership by not paying the players their allowances as agreed.
In turn, the players embarrassed the country by concealing the name: Make It Kenya on their team jerseys, while playing in the Paris leg of the international HSBC rugby 7s circuit. No more government funds will be channeled to the Kenya Rugby Union (KRU).
In the meantime, the Kenya National Men’s seven’s team (Shujaa) players should immediately contact the Acting Chief Executive Officer (CEO) of Brand Kenya, so as to be paid their allowances directly and individually.”


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