The Kenya Rugby Union has today unveiled a 3-year sponsorship deal with Bidco Africa Limited that will see the firm serve as the Kenya 7s co-sponsor.
Bidco becomes Kenya 7s second sponsor alongside title sponsors Sportpesa who signed a deal with the Union in 2016.
The Bidco sponsorship also caters for the Kenya Lionesses including support for Kenya Rugby schools programmes and club rugby development programmes.
Bidco Africa Commercial Group Director said that the brand is happy to be associated with KRU and the Kenya 7s team.
Shujaa is currently in Dubai for the opening leg of the 2017/18 HSBC World series that gets underway on Friday,1 December.